Summary
A company succeeds when it consistently delivers value to its customers and employees. This article focuses on delivering value to customers.
To deliver value in today’s environment the entire company management team must become increasingly customer-focused. This is best accomplished through a new, broader, and more demanding view of marketing. Because the business owner is the sole individual with the perspective and influence to make this happen, he or she must consider expanding involvement in the marketing process, either personally or through the internal development of high potential individuals. This is becoming increasingly important as inbound marketing and social media, new disciplines that require new knowledge, rapidly expand their impact in today’s marketplace. Read the entire article here at the Kraft Associates website.