Part 1 of Managing by Harold Geneen deals with the purpose of management, and that is to manage.
MANAGEMENT MUST MANAGE
“Manage means that once you set your business plan and budget for the year, you must achieve the sales, the market share, the earnings, and whatever to which you committed yourself. If you don’t achieve those results, you’re not a manager.”
The operative word is “must” and means trying one action after another until the goal is achieved, even under harsh conditions.
Everyone is always working at legitimate cross-purposes, governed by self-interest. Boards, management, workers, vendors, competitors- all have their own agendas. The job of the manager is to manage all of that, and more, “and to finish the year with results that satisfy those cross-purposes as well as the goals you set for yourself and your own company.”
“The only thing that counts is that the desired results were achieved or that they were not achieved.” What hurts business is that managers offer explanations and rationalizations for lack of achievement that are all too readily accepted.
See all the posts on Geneen’s book, Managing, by clicking on “Geneen” in the tag cloud, in the column on the right side.