Radical Business Strategy: Affirm The Relationship

In a relatively short time, the strategy of business relationships has gone from direct to digital, from personal to pixels. But if you think the personal business relationship is dying, read this from Hillary Clinton:

“But you would think, in the world in which we live today, that with instantaneous communications, that you wouldn’t need to travel as much.”

“But, in fact,” Clinton explained, “you almost have to travel more, both because everybody knows you can get on an airplane and get to where they’re expecting you, but also because it’s almost as if the virtual reality cries out for the real relationships need to be affirmed.” (My emphasis.)