Does Your Business Have “Smart Power”?
The expression “smart power” was used today in a Wall Street Journal article as a blend of “military might with nation-building activities, in hopes of boosting political stability and American influence in far-flung corners such as Liberia.” The context is that Lockheed Martin Corp., a cutting-edge weapons contractor (e.g. F-35 Joint Strike Fighter) is providing a new type of “weapon;” it is training prosecutors in Liberia’s Justice Ministry.
This is the business implication; by redefining its strengths, skills, and knowledge base, Lockheed Martin has developed a new industry and revenue source. Lockheed Martin has “changed its game” to make traditional competitors irrelevant, has baked a new pie that it doesn’t have to share with its traditional rivals, and is creating a “new normal.”
Every company has the ability to re-vision itself. Here are more thoughts on what is involved in this post: “Extreme Strategy: 3 Key Decisions To Propel Economic Recovery.”
Don Metznik Said,
April 9, 2010 @ 6:59 am
I see that you are already on blogspot. If you want to capture the authority of your blogs for yourself (rather than having it go to blogspot) you will need to host it on your own domain. I did considerable research for myself and selected WordPress (but not WordPress.com, which is like blogspot.) For more, go to http://wordpress.org/about/. If you decide to go this route, WordPress for Dummies is a useful reference.
Tari Sandoral Said,
May 27, 2010 @ 8:21 am
Dr. Andrew Lauer is hosting a one-day Marketing Summit in Ft. Lauderdale, FL on May 14th, 2010. We would like to know if you are using social media marketing to promote your office and what kind of results you’re having.